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Drawing on cutting-edge neuroscience and social psychology research, an acclaimed author demonstrates how so much of our thinking is informed by false assumptions?making us dangerously mistrustful as a society and needlessly unhappy as individuals.?The desire to fit in is one of the most powerful, least understood forces in society.?Todd Rose believes that as human beings, we continually act against our own best interests because our brains misunderstand what others believe.?A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for transplants; from racial segregation to the perceived ?electability? of women in politics; from bottled water to ?cancel culture,? we routinely copy others, lie about what we believe, cling to tribes, and silence people.?The question is, Why do we keep believing the lies and hurting ourselves??Todd Rose proves that the answer is
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